Light? Lit? Loot? How you’re supposed to pronounce LYTT, and why it doesn’t really matter
After setting up a business, the difficulty of coming up with a new company name is often underestimated. That’s what myself and my fellow LYTT co-founder discovered when we took on this difficult task late one Friday afternoon in 2019. We knew it was essential to come up with a name that encompassed all facets…